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by Bill Wood
Price: 9.99
Title: 50 Years of Aloha - Story of Aloha Airlines
Author: Bill Wood
ISBN: 0-9652781-0-7
Description: Hardcover 8 3/4 x 11 1/4, Aloha Airlines, Inc., 1996. FIRST EDITION (stated). 91 pages. Color and b/w photos.
Condition: Clean, tight, nearly new condition
Summary: Operations for this Hawaii-based airline ceased on March 31, 2008

"Few organizations of any kind reflect the dynamic post-World War II history of Hawaii as well as Aloha Airlines. The company began in 1946 partly as a protest to the racial discrimination that still pervaded social, economic and political life in the Hawaiian Islands, despite the avalanche of changes begun by the recent war. The people who led and worked from Aloha--or Trans-Pacific Airlines, as it was called at first--typified the spirit that swept post-war Hawaii, challenging the feudal notions and injustices of the past, while preserving the best things of traditional island life. Aloha was built on some of these traditions. It was the 'ohana spirit of its employees--their dedication to hard work, to their company, and to each other--that carried Aloha through its perilous early years, until one of their own, a tough-as-nails visionary named Hung Wo Ching, gave them the means and the direction they needed to grow and prosper. The story of Aloha Airlines' first 50 years is actually many stories. Here are the intrigues, the deals, the nearly disastrous mistakes, the sacrifices and triumphs that make up the histories of many successful, seasoned coporations. Here also is an intimate glimpse of the sweeping social and economic changes that in relatively few years transformed Hawaii from a backwater agrarian society into an ultra-moder state, a leader in the looming 'Pacific Century.'..."

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